DALLAS, TX — July 8, 2024 — Since the surge of New Distribution Capability (NDC) focus and adoption spurred by American Airlines in 2023, Traxo has seen a material uptick in non-TMC bookings for air travel.
Through the complete on- and off-platform bookings Traxo captures – as the leading provider of real-time corporate travel data capture – and via its NDC status monitoring site, NDCtracker.com, the company has observed a significant NDC adoption trend towards in-direct air bookings, rising from 18.7% in January to 30.6% in June.
Andres Fabris, CEO and Founder of Traxo, remarks: “While NDC was intended to be purely about upgraded technology, some airlines have shaped their NDC-related policies to achieve commercial goals such as direct bookings. As a result, NDC has sometimes been "weaponized" to encourage corporate travelers to book directly, attracted by benefits like enhanced personalization, dynamic pricing, and cost savings.”
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Andres continues: “The NDC landscape has transformed rapidly, significantly reshaping corporate travel. The push for direct distribution by airlines and active corporate engagement on our platform underscores a shift towards more cost-effective and flexible booking options. There is no going back, so staying abreast of developments and booking patterns in real-time is crucial. Traxo’s free NDCtracker.com offers the most efficient resource for industry professionals to do so.”
Launched one year ago, Traxo’s NDCtracker.com monitors 73 airlines worldwide, facilitating NDC's role in reshaping the sale of air products and enhancing corporate travel management. In the last year, more than ten major airlines have made notable announcements about adopting NDC.
The tracker was developed to address the challenges travel managers face in staying on top of current NDC news and the concerns about how it will affect their travel programs. The platform has quickly become essential, amassing substantial registrations and user feedback, indicating its central role in transitioning to NDC standards.
Based on Traxo’s observations of announcements via the tracker, airlines are taking various approaches to stimulate NDC adoption:
Traxo encourages collaboration with airlines and industry partners to enhance the NDC Tracker resource. Interested parties are invited to subscribe to Traxo’s periodic updates for the latest developments in NDC implementations, fare availability, new EDIFACT fees, and updates on seller relationships.
About Traxo, Inc.:
Traxo is the world's only real-time corporate travel data capture provider based in Dallas. For over a decade, Traxo’s SaaS solutions have empowered businesses to monitor all employee travel fully, boosting duty of care and driving cost savings. Its client roster includes leaders such as Amex GBT, EY, Booking.com for Business, Delta Air Lines, United Airlines, and more. For more information, visit www.traxo.com or connect with us on X and LinkedIn.
Contact Information:
Roman Townsend
Managing Director, Belvera Partners
rtownsend@belverapartners.com